In the wake of McDonald’s CEO Chris Kempczinski becoming a “laughing stock” online following a viral promotional video for the new Big Arch burger, social media has been flooded with hilarious and pointed memes as users react to the situation.
As the fast-food chain launched the new burger in the U.S. on March 3, 2026, Kempczinski struck many viewers as “forcefully promoting” the item, repeatedly referring to it as a “product” rather than food.
Chris said in the video, “I love this product. It is so good. I’m going to do a tasting right now, but I’m going to eat this for my lunch, just so you know.”
