Cadbury has today announced the return of its Secret Santa postal service, where chocolate fans across the nation can send a bar of Cadbury chocolate to someone special this Christmas, completely for free.
Cadbury is making Secret Santa more inclusive and accessible than ever, allowing 120,000 people nationwide to send chocolate secretly, replacing its physical pop ups with a virtual postal service, accessed via posters across the country.
To send a bar, chocolate fans will need to keep an eye out for one of the posters, which will be popping up across the country in over 200 locations from November 14 until December 24. Those who scan a QR code will be taken through to an interactive digital experience, where they will be guided through the service by Jeff, the Cadbury postie, who will help them select a bar for their chosen recipient.