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Marie Claire
Marie Claire
Lifestyle
Emma Childs

Beyoncé Rebranded the Controversial Denim-on-Denim Trend

A collage of denim-on-denim outfits featuring fashion week street style guests wearing jeans and denim jackets and Beyoncé in jeans and denim jacket.

You don't need to pay close attention to the trend cycle to know that denim-on-denim outfits are everywhere. On city sidewalks and Fashion Week runways, in celebrity Instagram photo carousels, and in TikTok's fit-check videos, 2025's decked-out double-denim trend is polished, playful, contemporary—even elegant. It's a world away from the cringy all-jean looks that plagued early 2000s fashion.

Look first to the all-time arbiter of fashion trends to try—Rihanna. In a late January date night outfit with A$AP Rocky, the Fenty Beauty founder chose a cropped denim jacket with big baggy jeans and a sleek leather trench coat. This was not a body-con date-night dress and sharp stilettos—Rihanna's outfit was relaxed, easy, uncomplicated, and, without question, cool.

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