The internet is full of "breaking news" where "experts" reveal the "shocking truth" about that "one simple trick" that "will change your life."
But in reality, a lot of the time it's the same regurgitated content designed to grab attention, with little substance behind the headline.
Except for the subreddit 'Not Interesting.' Created in May 2012, it has 1.1 million members who have learned to embrace the beauty of the unremarkable, sharing posts that are intentionally devoid of hype.
