
It seems that everyone has an opinion about how to achieve a successful marketing campaign.
Brian Halligan, the co-founder and executive chairman of HubSpot (NYSE:HUBS), once opined, “It's not what you sell that matters as much as how you sell it.”
For Apple (NASDAQ:AAPL) co-founder Steve Jobs, the formula to marketing success had a Zen-like simplicity: “Master the topic, the message, and the delivery.”