
Customers are the lifeblood of any business. A satisfied customer base leads to a virtuous cycle of attracting more customers, leading to higher revenues and profits for a company. This leads to continued innovation of products as companies strive to retain and increase their number of customers.
The 10 million customers mark for any company is a significant milestone reflecting customer loyalty and sustained demand for a company's products or services. That is exactly what SoFi Technologies (SOFI) has achieved recently.