A good serum can be one of the hardest-working additions to your skincare routine if you’re looking to target signs of ageing. From fine lines and wrinkles to pigmentation, dryness and dullness, the right formula can help address common skin concerns and minimise their appearance over time.
“The serum is where the real ‘treatment’ step sits,” says aesthetic doctor Dr Nabil Jetha. “They’re so highly regarded because they’re designed to deliver a high concentration of active ingredients directly into the skin.” Unlike moisturisers, serums are made up of smaller, lightweight molecules that can penetrate deeper.
