It's gone noon now, so throw your hands up if you've been played as a fool.
Around the world, April Fools' jokers have been pulling pranks and telling tall tales, due to the annual tradition. Eternal pranksters Ant and Dec have - of course - been among the fun, with a Geordie-themed scheme that turned a few heads this morning.
A former Tory party leadership contender has been kidding a few on today, too, by announcing he is taking up a new role as Boris Johnson's director of communications. The same former MP resigned from Parliament due to Mr Johnson's leadership.
Businesses in the North East have joined the fun too, including a Tynemouth pub which poked a bit of fun at Stack, the shipping container unit set to close next month.
Read more: How did April Fools' start?
April Fools' Day 2022 pranks
Below are 10 April Fools' Day pranks that caught the eye.
Everybody needs Good Neighbours
The first jokes to land came from Australia. In Sydney, April Fool's day starts 10 hours before it does in the UK.
Among the pranks is a thoroughly believable one that will tear the heart of soap fans.
Australia's TV Tonight claimed Neighbours was coming back to Channel 7 instead of being cancelled, and offered UK fans a subscription package. Sadly, it was a prank.
“Yup, annual April Fool’s Day post," said TV Tonight.
Boris resigns!
He's in hot water again due to Partygate, the story that won't go away. And in the week that the first 20 fines were announced for alleged Downing Street and Whitehall lockdown parties, the satirists at Have I got News for You went for the money load.
"BREAKING: Boris Johnson resigns over partygate," tweeted the show's account.
Of course, it was a joke.
Have I Got News for You replied to its own tweet with: "Or has he? New series of Have I Got News For You starts tonight, April 1st, at 9pm."
Ant and Dec invented cryptocurrency
The Geordie double act got in on the April Fools' fun, as they usually do.
This year, they attempted to convince fans they have launched a Newcastle themed cryptocurrency, Toon Coin. They even claimed they began developing it in the 1990s, but had to take a step back when PJ and Duncan released their album.
"Ant and I often discussed Toon Coin during breaks from filming…” Dec adds. “And eighteen years later, Bitcoin appears… Coincidence?!]
"It’s not commonly known, but Bitcoin creator Satoshi Nakamoto was actually a Boom operator on Byker Grove, back in the day," claimed Ant.
"Ant and I often discussed Toon Coin during breaks from filming…” Dec added.
“And eighteen years later, Bitcoin appears… Coincidence?!"
Rory Stewart's new job
Former Tory MP Rory Stewart stepped down from politics as he felt he could not work under Boris Johnson, the man who beat him in a leadership contest. So it came as a surprise today to see Mr Stewart announcing he has taken over as Mr Johnson's communications chief.
Of course, it's not true. But politics is so all over the place that it does kind of sound believable, and a few of Mr Stewart's Twitter followers appeared to fall for the trick.
"It is an honour to have been asked by the PM to serve as Director of Communications for No10 Downing Street," Mr Stewart posted
"I am looking forward to working with the PM, Ministers and Members of Parliament on the issues that matter most to our country."
Newcastle owners to buy Inter
Somebody was always going to try something along these lines, but CBS reporter Ben Jacobs announced this morning that PIF, the Saudi investment fund who bought Newcastle United, have sealed a deal to buy Inter Milan.
"It’s FINALLY happening. Deal expected to be officially announced before noon today," tweeted Mr Jacobs.
Ah, noon, gotcha.
Tynemouth's answer to Stack
The Turks Head pub in Tynemouth announced some interesting plans this morning. Posting on Facebook, the pub said it will be torn down and replaced with 'Stuffed:Tynemouth', a "new costal container stack hospitality venue, food truck park and cycle pub".
Quoting an operation manager called Avril Poisson, The Turks Head also claimed the development will include the UK's first-ever integrated land train transport hub.
Avril Poisson? Ah, April Fish. Chapeau.
Aldi launches an airline
Supermarket chain Aldi barely tried this year, telling its social media followers that it is launching an airline.
At least Aldi can take the Micky Bliss out of itself, as it poked fun at the way it names its products.
"We'll be announcing flights to the likes of Caldifornia and The Middle Aisle of Wight," Aldi replied to one follower.
Marble Arch mound to be rebuilt at Hadrian's Wall
The controversial Marble Arch mound in London will be rebuilt on the site of Hadrian's Wall, the Mirror said. The paper said the move forms part of the Government's "levelling up" plans.
Yeah, it's not happening. Nice try.
Angel of the South?
It wouldn't be April Fools' Day without something to do with the Angel of the North. Southerners have been consistently jealous of the once mocked landmark in Gateshead since we realised we actually liked it, perhaps encouraging Kent Live to tell its readers there is a plan to build an 'Angel of the South'.
Not content with referencing just one Northern landmark, our colleagues in Kent tried to convince readers the "Angel of the South" will be a giant white horse. Yeah, like that one in Yorkshire. April Foals?
Sorry Kate
Kate Garraway appeared to fall for a prank on Good Morning Britain today. The presenter had been discussing a new film starring Magic Mike's Channing Tatum. She was then led to believe Channing was popping in a surprise guest. He wasn't. Garraway, man.
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