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The Latest Breaking News from Zoe Bettison

Riverland travel vouchers up for grabs, after first round was unsuccessful

Another round of tourism vouchers to support River Murray businesses will be on offer next month for South Australians and cross border communities.

River Murray revival scheme yet to cure SA tourism sector's 'flood hangover'

River Murray revival scheme yet to cure SA tourism sector's 'flood hangover'

Tourism operators on South Australia's River Murray say they are suffering from a "flood hangover" after the state government's voucher program fell short of a full revival.

Review into Sam Smith concert calls for more transparency at SATC when engaging 'influencers'

Review into Sam Smith concert calls for more transparency at SATC when engaging 'influencers'

The South Australian Tourism Commission will overhaul its policies about engaging with social media personalities following a review into an exclusive Sam Smith concert at McLaren Vale earlier this year.

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Regional tourism pulls in nearly $4 billion in SA, well ahead of 2025 tourism target

Regional South Australia reaches its 2025 tourism target three years ahead of schedule, earning nearly $4 billion during 2022.

LIV Golf coincides with 'egregious' abuses in Saudi Arabia, Human Rights Watch warns

As South Australia prepares to host the Saudi-backed LIV Golf, a human rights watchdog condemns the tournament as a blatant example of "sportswashing" amid a period of "egregious" human rights abuses.

Gather Round a winner before ball bounces: AFL boss

Before a ball is bounced, South Australia's premier and the chief of the AFL are already hailing the inaugural Gather Round as a success.

Influencers gifted flights, accommodation and meals to attend exclusive Sam Smith concert

Social media influencers were given free trips to South Australia to watch an "exclusive" concert by British singer Sam Smith in exchange for two or three posts on their accounts according to documents obtained by the ABC.

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SA government to review tourism strategy following Sam Smith concert backlash

SA government to review tourism strategy following Sam Smith concert backlash

The SA government defends its strategy of employing celebrities and influencers to market the state, but says it will review the approach to ensure there is value for money.

Tourism Minister Zoe Bettison says bringing singer Sam Smith to SA cost 'a lot less' than $1 million

Tourism Minister Zoe Bettison says bringing singer Sam Smith to SA cost 'a lot less' than $1 million

South Australia's tourism minister says it cost "a lot less" than $1 million to bring British singer Sam Smith to the state for an exclusive concert in Adelaide's McLaren Vale region.

SA government tight-lipped on taxpayer cost of Sam Smith concert at McLaren Vale Cube

SA government tight-lipped on taxpayer cost of Sam Smith concert at McLaren Vale Cube

Influencers and media personalities were among the crowd at an invitation-only concert featuring superstar Sam Smith at a South Australian winery, aimed at showcasing the state to potential tourists. But the government has refused to say how much the gig cost taxpayers.

Riverland cellar doors and breweries experience visitor downturn due to tourists' perceived flood concerns

Riverland cellar doors and breweries experience visitor downturn due to tourists' perceived flood concerns

Despite being based well out of any flood zones, a brewery and winery in SA's Riverland are experiencing a downturn in business in what should be their busiest season.

Cruise ships return to SA

Cruise ships return to SA

The first major cruise ship to visit Adelaide since the start of the coronavirus pandemic in March 2020 has docked in the city.

Tour Down Under women's event elevates to world's top rating races

Tour Down Under women's event elevates to world's top rating races

Cycling fans will see elite riders and teams compete in next Tour Down Under women's race which has been elevated to the top tier as a Union Cycliste Internationale (UCI) WorldTour event.

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