The Latest Breaking News from Trojans

LOS ANGELES — The running back could dart into the Heisman Trophy race by halftime of the first game. The quarterback likely will set school records. The twin edge rushers might pack a wallop that leaves their targets seeing double.

My college football preseason top 25:

LOS ANGELES — Two weeks before the question would cease to be hypothetical, Lincoln Riley was asked whether he believed USC and its name, image and likeness operation, BLVD LLC, could, if necessary, work in concert with a third-party collective whose deep-pocketed donors dictate their own approach to NIL.

The standalone collective aims to provide Trojan football players who are academically eligible with the “equivalent of a base salary.”

LOS ANGELES — When USC partnered with an outside media company to launch BLVD LLC, the hope was that its unique approach to facilitating name, image and likeness endorsement deals for Trojan athletes would help stave off the rise of a donor-run collective — and keep USC out of the…

USC football started August strong with commitments from Braylan Shelby and Maliki Crawford, a pair of four-star defensive players.

LOS ANGELES — After eight months of analyzing and tweaking and deftly maneuvering through college football's first offseason of something akin to free agency, how was it going to feel early Friday morning for the new-look USC Trojans to finally be together at Brian Kennedy Field?

LOS ANGELES — When Lincoln Riley took the reins of a USC program in desperate need of a rebuild, no one expected a new foundation to be laid overnight. Still, when Riley was asked in November how quickly he could turn around the Trojans, he didn't try to limit expectations.

They have a millionaire coach who lives in a mansion.