The Latest Breaking News from the British Sauna Society

Inside the Sauna Boom—And the Mistakes That Could Be Undermining Your Results

Your guide to making the most of the trending ritual.

Marie Claire · Apr 6

Sauna competitions have gone from dangerous endurance to therapeutic showmanship

When the British Sauna Society promises “multisensory theatre and dazzling skills” at the national Aufguss championships, you might wonder what on earth they’re talking about. The German word Aufguss means “infusion”, but don’t let that fool you into thinking this is some gentle aromatherapy session.

The Conversation · Sep 26, 2025

Communal sweating in saunas is the hottest wellness trend taking over the UK

Sauna-bathing has taken London and the rest of the U.K. by storm, particularly among trendy 20- and 30-somethings keen to try a new pastime that’s healthier than nights out in pubs and bars

The Independent UK · Mar 13, 2025