The Latest Breaking News from Swarovski

Ariana Grande Officially Signs Up to Be an Ambassador for Jewelry Brand Swarovski

The singer's new brand ambassador gig will kickoff with a Swarovski holiday advertising campaign that's set to drop in October.

Fashion Times · Jul 16, 2024

Meghan Markle takes us back to her wedding day in white halterneck dress and another statement ring

Remember the Stella McCartney gown Meghan changed into for her wedding reception? Of course you do!

Woman & Home · Jul 12, 2024

U.S. gymnasts will wear $3k leotards adorned with 10,000 Swarovski crystals during the Paris Olympics

During the 2024 Paris Olympic Games, U.S. gymnasts will wear custom garments adorned with up to 10,000 Swarovski crystals.

Fortune · Jul 11, 2024

Good Luck Trolls and Swarovski create playful lucky charms

Good Luck Trolls turns 65 this year. To celebrate, Swarovski has collaborated on a fun jewellery collection of troll-doll trinkets

Wallpaper · Jul 3, 2024

The world's first smart AR binoculars just hit a major crowdfunding milestone – even though the shipping date is a distant object

The Unistellar Envision crowdfunding campaign revealed key product details and secured over $1 million backing on day one.

TechRadar · Jun 28, 2024

Best compact binoculars: pocket-sized peepers for bird watching, travel and astronomy enthusiasts

Bring distant objects closer with these optical wonders

Evening Standard · Jun 27, 2024

Swarovski launches NL Pure 52 binoculars to take your observations to new level

Swarovski announces higher magnification binoculars in its NL Pure range for better and sharper wildlife viewing

Digital Camera World · Jun 27, 2024

These luxury smart binoculars from Swarovski Optik use AI to identify up to 9,000 birds and other wildlife, and I’m hooked

Money no object: You’ll never view wildlife in the same way again after you’ve tried the $4,799 AI-enabled AX Visio 10x32 binoculars.

TechRadar · May 25, 2024

Swarovski Optik AX Visio 10x32 binoculars review: these great AI smarts don't come cheap

Optical specialist Swarovski calls this product the world’s first AI-supported binocular. But does that make it truly smart?

Digital Camera World · May 4, 2024

Swarovski AX Visio review: the world’s first smart wildlife binoculars

Innovative high-end 10x32 wildlife binoculars with smarts aplenty

T3 · Apr 13, 2024