The Latest Breaking News from Satoshi Tajiri

Why are people obsessed with (and stealing) Pokemon cards again?

In 1973, Japanese food company Calbee started attaching free collectable baseball player cards to its potato chip packets (and continues to do so today). It was mimicking a trend that had already taken off in tobacco markets in Japan and overseas. Baseball, Japan’s national sport, was an obvious choice for…

The Conversation · May 25

"We had no idea this would be such a phenomenon": As Pokemon Red and Blue turn 30, here's how Game Freak created one of the most important RPGs of all time

30 Years of Pokemon | The making of Pokemon Red & Blue charts the creation of a Game Boy classic

GamesRadar · Feb 27

Nintendo legend Shigeru Miyamoto says one of the reasons Pokemon Red and Green were made was because creator Satoshi Tajiri joked Mario couldn't be surpassed unless fans were sold 2 copies of a game

And hey, that worked out pretty well for him

GamesRadar · Nov 6, 2025