The Latest Breaking News from Sarah Paiji Yoo

The CEO of a Gwyneth Paltrow-backed startup ditched body wash, coffee to-go, and disposable diapers for over 2 years

Blueland cofounder and CEO Sarah Paiji Yoo went radical in her quest to be more sustainable, but she quit when she realized her impact was "minuscule."

Fortune · Jun 21, 2025

Your cleaning routine just got cleaner

Meet the non-toxic, low-waste products that are making their way into our homes

Salon · Jul 5, 2022