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The Latest Breaking News from Red Auerbach

Jeffrey Lurie’s Holistic Approach to Eagles’ Operations Paved Way for Super Bowl Titles

Lurie, who bought the team 30 years ago, has prioritized a culture of process over results that drew inspiration from Bill Walsh and Red Auerbach

Sports Illustrated

NBA All-Star Game Gets Radical Makeover With Mini-Tournament

Explore the evolution of the NBA All-Star Game with a new mini-tournament format to enhance competitiveness and engagement among players and fans.

Top News

‘Great Because of the Greatness of Others’: How the Eagles United to Win Super Bowl LIX

Early in the season, Philly’s triumph in the Big Easy looked far from likely. But the team united behind a clear message and a foundation years in the making.

Sports Illustrated

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Boston Celtics legends Bill Russell and Red Auerbach give a lesson on getting rebounds

The two Boston greats demonstrate proper rebounding technique in the classic clip from the 'Red on Round Ball' series.

USA Today Sports Media Group

The relationship between Bill Russell and Red Auerbach that made the Boston Celtics champions

Their mutual respect and drive to win created the Celtics' dynasty.

USA Today Sports Media Group

‘Don’t do it if you can’t do it right’ – Revisiting Bill Russell’s iconic legacy

Celebrate Bill Russell and his well-deserved legacy in Boston and beyond with this mini-documentary from the Boston Globe.

USA Today Sports Media Group

What Tommy Heinsohn thought about Boston Celtics legend Larry Bird before he joined the NBA

Believe it or not, many people questioned whether Bird was worth his historically large rookie deal.

USA Today Sports Media Group

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Boston Celtics Red Auerbach, Bob Cousy and Bill Sharman take on MLB’s Braves – in sports trivia

Watch three Celtics try to best three Braves on a popular 1970s sports trivia game show.

USA Today Sports Media Group

Kevin McHale on legendary Boston Celtics president Red Auerbach not trading him away

"I will always be grateful for Red for not trading me," said McHale.

USA Today Sports Media Group

On this day: Celtics icon Red Auerbach retires as coach, 1966 championship won

On this day, renowned Celtics head coach and GM Red Auerbach retired as coach of the team after winning the franchise's 9th championship.

USA Today Sports Media Group

Top 10 Winningest Sports Coaches In Championship History

Explore the top 10 sports coaches with the most championship wins in NBA, NFL, NHL, and MLB.

Top News

On this day: Bill Russell, Scot Pollard born; Bob McAdoo trade

On this day in Celtics history, iconic big man Bill Russell was born, as was center Scott Pollard on a day the team traded for Bob McAdoo.

USA Today Sports Media Group

On this day: Larry Bird’s No. 33 retired; Greene, Loscutoff born

On this day in Celtics history, Larry Bird's No. 33 jersey was retired, and Orien Greene and Jim Loscutoff were born.

USA Today Sports Media Group

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USA Today Sports Media Group

On this day: Celtic champ Robert Parish’ Jersey retired; Burrough born

On this day in Celtics history, champion center Robert Parish had his jersey retired, and Junior Burrough was born.

USA Today Sports Media Group

On this day: Boston Celtics field NBA’s first All-Black starting five

On this day in 1964, the Boston Celtics fielded the first all-Black starting 5 in league history when Willie Naulls replaced Tommy Heinsohn in the lineup.

USA Today Sports Media Group

On this day: Boston honors Johnny Most retirement; Rajon Rondo scores triple-double vs. Indiana Pacers

The legendary Celtics broadcaster was honored by Boston on his retirement on this date in 1990.

USA Today Sports Media Group

Jan Volk on running the Boston Celtics with Red Auerbach in the 1980s

Red's willingness to hire individuals to fill the gaps in his own skills was a testament to his humility and contributed to Volk's growth in the NBA.

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USA Today Sports Media Group

On this day: Dave Cowens leave of absence begins; Kendrick Perkins, Gene Conley born; Chuck Connors passes

On this day in Celtics history, Dave Cowens stepped away from the team for a time, Kendrick Perkins and Gene Conely were born, and Chuck Connors left us.

USA Today Sports Media Group

On this day: Auerbach coaches 1st game; Theis, Nader, Johnson, Clyde, Mazzulla debuts; Russell tribute

On this day in Celtics history, franchise icon Red Auerbach coached his first game with the team, Bill Russell was honored, and several Celtics made their debut.

USA Today Sports Media Group

Red Auerbach’s Boston Celtics victory cigar-smoking ritual origin story

The story of how the cigar-smoking, end-of-game ritual got started, told by the man himself.

USA Today Sports Media Group

SI’s Jack McCallum lists two Celtics legends among his 10 greatest ‘what-ifs’ of NBA history

Both were key figures to the team's legacy of historic dominance - but very plausibly might not have been.

USA Today Sports Media Group

Complete list of Boston Celtics in the Basketball Hall of Fame

Celtics Wire celebrates the 48 members of the Naismith Basketball Hall of Fame with ties to the Boston Celtics franchise.

USA Today Sports Media Group

The Boston Celtics have retired 24 jersey numbers – these are the players so honored

It's no coincidence this team has the most retired jersey numbers with 17 banners hanging alongside them as of Oct. 2023.

USA Today Sports Media Group

On this day: former Celts Chuck Cooper, Brad Lohaus, Art Williams born

On this day, former Boston Celtics Chuck Cooper, Brad Lohaus, and Art Williams came into this world.

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