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The Latest Breaking News from Morgan McSweeney

How Labour did it: inside the campaign that led to ‘Starmergeddon’

Each decision made in ‘the cell’ was framed by three key messages and pushed along by a well disciplined operation

The Guardian - UK

Angela Rayner, Rachel Reeves, Morgan McSweeney: the Labour power list as Sue Gray resigns

As Sue Gray exits, read our ultimate guide to the most influential figures in the Labour government

Evening Standard

What Is capital gains tax? Upcoming changes after Autumn Budget 2024 explained

Chancellor Rachel Reeves announces a capital tax gains raid in her Autumn Budget — here’s what it means for you

Evening Standard

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Morgan McSweeney: Labour election guru and bogeyman of the party’s left

Starmer’s closest aide is credited with putting the party in a position to win but his popularity is not universal

The Guardian - UK

Labour was fighting fit for an election, but some fear a nasty shock once in power

A party drilled to say ‘if’, not ‘when’ will suddenly have to change gears – and reconcile two vastly different modes of Starmerism, says Guardian columnist Rafael Behr

The Guardian - UK

Why Labour staffers and MPs don’t say no to ‘power behind the throne’ Sue Gray

Starmer’s chief of staff came with a reputation as an inquisitor and is not one to work in the shadows

The Guardian - UK

‘The first TikTok election’: are Sunak and Starmer’s digital campaigns winning over voters?

The Tories and Labour are forking out more than ever on social media ads, but going viral isn’t easy. We speak to influencers and strategists about the messages and memes

The Guardian - UK

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OPINION - Keir Starmer may be 'sleepy', but that's an improvement on an increasingly desperate Rishi Sunak

Is it “sleepy” Keir or “desperate” Rishi? Take your pick of insults in week one of the campaign, because there is plenty more invective to pep up the weeks up to the election on July 4. The respective camps, however, will be based more on real dividing lines than slingshots.

Evening Standard

Keir Starmer expected to make it to No 10 despite his low personal popularity

The Labour leader has mirrored Blair’s highly cautious ‘Ming vase’ approach, and it has paid off so far

The Guardian - UK

Something is stirring in England: right to buy looks imperilled, and not a moment too soon

It was Thatcher’s most dire piece of social engineering. Labour’s leadership can’t keep ignoring the voices now raised against it, says Guardian columnist John Harris

The Guardian - UK

Desperate Tories left in disarray as Labour celebrates seismic swing

Rishi Sunak’s government tries to limit the damage as the Conservatives’ worst fears prove correct in the English local elections

The Guardian - UK

Starmer set up own Labour leadership team six months before Corbyn’s 2019 defeat

A new biography has revealed how the Labour leader and his allies planned his challenge in advance of the election

The Guardian - UK

Keir Starmer: The Biography by Tom Baldwin review – steady as he goes

A new biography of the Labour leader offers fly-on-the-wall access and intriguing clues as to his motivation

The Guardian - UK

A lesson and a wake-up call from Rochdale: Labour has become too complacent about its big poll lead

There is no disputing that this episode has been damaging. Hopefully it will prompt Keir Starmer into an overdue rethink, says Guardian columnist Martin Kettle

The Guardian - UK

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The Guardian - UK

Scuttling his flagship green policy, Sir Keir Starmer has imperilled his credibility

This sorry saga is not encouraging if it is a precedent for how Labour will handle the hard choices that it will face in government

The Guardian - UK

‘If we win, we have to be ready’: Labour prepares for first 100 days as Tories slide into chaos

In the week an unruly former Conservative minister was slapped down for suggesting yet another change of leader, the opposition was readying itself for government under Starmer’s rigid control

The Guardian - UK

Labour’s poll lead could still collapse, shadow ministers warned

Chief strategist uses examples from around world to urge against complacency, warning ‘polls do not predict the future’

The Guardian - UK

Eyes on the prize: thinktank that put Keir Starmer and Labour on front foot

Labour Together devised plan to help Starmer become leader and is on course to be even more powerful if party wins election

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The Guardian - UK

Who’s who in Keir Starmer’s reshaped top team?

A look at the key people advising, influencing and masterminding the Labour leader’s bid to become PM

The Guardian - UK

‘It’s been a good week’: Labour buoyed up by slick reshuffle and Tory woes

Party off to promising start to new parliamentary term but knows it cannot be complacent

The Guardian - UK

Pat McFadden: the most powerful Labour politician most have never heard of

Role preparing for election will see McFadden shape party’s direction, but it is likely to be done quietly

The Guardian - UK

Bidenomics lessons: Labour looks to Democrats as it prepares for power

Flagship US programme offers blueprint for Rachel Reeves, in echo of policy cooperation in era of Clinton and Blair

The Guardian - UK

Champagne with Rupert Murdoch … Keir Starmer’s Labour is preparing for power

The party is courting business and winning the media magnate’s ear, but team Starmer is at pains to show they take nothing for granted on the road to No 10

The Guardian - UK

‘Stevenage Woman’ vital to Labour success at next election, analysts say

Fortysomething ‘disillusioned surburban’ voters with little time for politics are key to winning big majority, Labour Together group claims

The Guardian - UK

Starmer’s banishment of Corbyn is one more step in eradicating the left from the Labour party

As problems in the UK grow, excluding members with more transformative ideas may harm the party in the long run, says Guardian columnist Owen Jones

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