The Latest Breaking News from Michelob Ultra

Inside the Brand Playbook: How Soccer's Growth in the U.S. Is Reshaping Consumer Marketing Strategies

Ricardo Marques, senior vice president of marketing at Michelob ULTRA, said this summer marks a major turning point when it comes to the sport's consumption in the U.S. "Soccer has been on a rocket ship," he told The Latin Times in an exclusive interview.

Latin Times · Jul 12, 2025

Mexican Goalkeeper Memo Ochoa on The 2026 World Cup: 'It's a Goal, Not an Obsession' - EXCLUSIVE

Fresh off a record sixth Gold Cup title with the Mexican national team, Ochoa spoke to The Latin Times about what could be the final World Cup cycle of his career and how he's approaching the last chapters of his life as a professional footballer.

Latin Times · Jul 12, 2025

A race for the ages – Michelob ULTRA and Williams Racing pit former drivers against each other in AI showdown

Six Formula 1 world champions, nine drivers’ titles between them, racing their respective Williams cars over 15 laps of Silverstone alongside their modern-day equivalent – Michelob ULTRA’s ‘Lap of Legends’ truly broke new ground when released in May.

Autosport · Jan 6, 2025