The Latest Breaking News from Jumpman

Tony Finau Finds Perfect Home With Jordan Brand Deal

Tony Finau is swapping the Nike swoosh for the famous Jumpman logo after signing up to become a Jordan Brand golfer

Golf Monthly · Jan 15

Nike Expected $3 Million In Sales — Air Jordan Made $126 Million In Year One And Became A Global Icon

Nike (NYSE:NKE) predicted Air Jordan would make only $3 million in sales over its first three to four years. Instead, the line brought in about $126 million in its first year. That breakout success vaulted NBA great Michael Jordan into retail legend and reshaped Nike's future.

Benzinga · Jul 9, 2025

Walking on air: how Jordan launched nerdy Nike into the stratosphere

The Air Jordan could sit alongside the Model T Ford as an American classic, the shoe that set the company on the path to becoming a cultural colossus

The Guardian - UK · Apr 8, 2023