The Latest Breaking News from Iconic London

I got my hands on M&S’s affordable beauty advent calendar – here are my thoughts

The high street stalwart has finally lifted the lid on the contents of its 2026 calendar

The Independent UK · Sep 14

Boots’s 2026 beauty advent calendars punch above their weight – here’s what’s inside

The line-up includes beauty, skincare and fragrance countdownsRead more: Best beauty advent calendars 2026

The Independent UK · Aug 19

These Next beauty boxes are such good value that I'm gifting them to all of my friends this Christmas

Stashed full of makeup must-haves and skincare stocking fillers, these beauty boxes have our writer's seal of approval

Woman & Home · Nov 23, 2025

Boots shoppers love £5 setting spray 'dupe' that gives skin perfect summer glow

Beauty fans have been racing to snap up the budget friendly summer must-have that helps the skin feel fresh and hydrated, keeping make up in place all day long.

Daily Record · Jun 27, 2023

I achieved my perfect wedding day makeup on a budget with these glowy products

If you're as obsessed with Sofia Richie's wedding makeup as me, here's how to create her glowy, radiant look on a budget!

Daily Mirror · Jun 26, 2023

I wasn't a fan of blusher until I tried the £25 ICONIC London blusher

I wasn't a big fan of blusher, until now

Liverpool Echo · May 24, 2023

Stacey Solomon's shares glimpse of plush baby shower 'treat bags' worth £350

The surprise celebration, which was organised by her sister Gemma, saw Pickle Cottage be transformed into a floral wonderland with white roses adoring the walls from floor to ceiling

Daily Mirror · Jan 31, 2023

Love Islanders wow fans with glowy makeup looks thanks these ICONIC London products

The Love Island finalists looked stunning whilst showing off their glowy skin on Sunday night's reunion show

Daily Mirror · Aug 9, 2022