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The Latest Breaking News from Floral Street

The 4 perfume trends that feel tired and overdone in 2025 - and what to wear instead

While we all have our perfume preferences, some notes and themes are set to get more wear than others in 2025...

Woman & Home

Best small gift ideas for people you don't know that well

A little something

Evening Standard

Best Christmas scented candles of 2024 to fill your home with festive fragrance

Make this Christmas lit

Evening Standard

From analysis to the latest developments in health,
read the most diverse news in one place.

The easy way to take multiple luxury perfumes on holiday - without going overweight or overbudget

Offering versatility and an array of scents to choose from, investing in travel size versions of your favourite luxury fragrances is a must...

Woman & Home

Best travel fragrances to fit into a 100ml airport bag

Good scents come in smaller packages

Evening Standard

6 solar-inspired scents everyone will be wearing this season - for a heightened sense of summer

From warm florals to salted musks, solar perfumes are trending this year - with their sunny blends scenting the air this summer...

Woman & Home

If you hate fading perfumes, these 7 expert-approved tips promise lasting signatures

We spoke to fragrance experts to share the tricks of the trade for ensuring your beloved perfumes linger...

Woman & Home

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Where not to spray your perfume, if you want to make a lasting impression

The common perfume application spots that can do more harm than good to your scent’s longevity…

Woman & Home

As a fragrance-obsessed beauty editor, these are the 9 vegan perfumes I wear on rotation

Scents that are better for the planet *and* smell amazing

Marie Claire

The scents you should never wear to a dinner party - and the 9 perfumes you can't go wrong with

Gearing up to host a festive gathering? These dinner party perfumes serve sophistication...

Woman & Home

They might get a bad rap, but I have a penchant for sweet perfumes—these 9 smell deliciously luxurious

No headache-inducing scents here

Marie Claire

Our expert editors voted these brands the winners in the Ideal Home Living Room Awards 2023

The Ideal Home team's top picks for living rooms

Ideal Home

12 incredible female founders behind iconic beauty brands like Rodial and Neom Organics

OK! Beauty Box has teamed up with 12 amazing women for its limited edition Female Founders edit - and 10% of sales from its latest box will go to charity Refuge

Daily Mirror

Fragrance layering: how scent-scaping can transform your home and wellness

Fragrance layering – also called fragrance zoning or scent-scaping – is the new at-home wellness trend you need to know about

Homes & Gardens

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