The Latest Breaking News from FisherPrice Play Lab

Parents spend 1,300 hours playing with their children during first five years

More than two-thirds of parents believe regular play sessions are 'vital' for their child's development - with the most time spent on imaginative play

Daily Mirror · Sep 30, 2022

Three Quarters Of Parents Worried About Impact Covid Has Had On Their Child’s Early Development

Children are meeting fewer new people, seeing less of friends or family, and not attending groups for children the same age.

Zenger · Mar 26, 2022

Three-quarters of parents worry about impact of pandemic on their child's development

Top worries from parents include the development of their child's speech, emotional intelligence, and literacy and numeracy skills

Daily Mirror · Mar 24, 2022