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The Latest Breaking News from Eastern Conference

Behind the scenes of star Celtics forward Jayson Tatum’s new Gatorade ad

The folks behind Tatum's new spot shared a clip with us so you can catch what went into the making of Tatum's new Gatorade spot.

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Jrue Holiday on Jaylen Brown’s surprise at winning the 2024 Eastern Conference MVP award

In fact, that Brown did not see the honor coming was a positive in Holiday's mind.

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Was the Boston Celtics’ sweep of the Indiana Pacers the perfect tune-up for the NBA finals?

The win punched Boston's ticket back to the NBA finals for the second time in three years, and there's a lot to unpack.

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The Boston Celtics have punched their ticket to the 2024 NBA Finals

How are the Celtics feeling about getting themselves back to the league's biggest stage once again?

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PHOTOS: Boston Celtics celebrate sweeping Eastern Conference finals in Indianapolis

Here's all the best photos of the Boston Celtics celebrating another trip to the NBA Finals.

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The Boston Celtics complete the sweep of the Indiana Pacers in the Eastern Conference finals

Boston now awaits the winner of the Western Conference finals with a long break ahead.

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LeBron James gives Jaylen Brown respect after winning Eastern Conference finals MVP

Despite the Lakers-Celtics rivalry, LeBron James paid his respects to Jaylen Brown after an excellent Eastern Conference finals performance.

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Boston Celtics Sweep Indiana Pacers To Reach NBA Finals

Boston Celtics sweep Indiana Pacers to reach NBA Finals with clutch plays and stellar performances, setting up a showdown for their 18th title.

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The Boston Celtics need to win a championship to earn their respect

This Boston Celtics team will only be respected if they can finally win a championship.

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Is Jaylen Brown the Boston Celtics’ best player?

Kendrick Perkins believes that Jaylen Brown is the best player on the Boston Celtics roster.

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PHOTOS: Boston vs. Indiana – Celtics grab epic 114-111 Game 3 win

Let's take a look at some of the best moments captured in images in the Celtics' Game 3 of their East finals series vs. the Pacers.

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Is the Eastern Conference finals series between the Boston Celtics and Indiana Pacers over?

What is the potential impact of star Indiana floor general Tyrese Haliburton's hamstring injury on the rest of the East finals?

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Celtics’ Joe Mazzulla found a winning formula against Pacers

Did Joe Mazzulla stumble onto a winning formula in Game 2 of the Eastern Conference finals?

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Warriors assistant coach linked to Cleveland Cavaliers vacancy

The Golden State Warriors assistant coach is a candidate for the Cleveland Cavaliers head coaching role.

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Reacting to Boston’s Game 2 win vs. the Indiana Pacers, what might be coming in Game 3

The Pacers and Celtics both may be without a key player they had available at the start of Game 2.

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Bob Ryan tells a story about Larry Bird vs. Indiana’s Chuck Person in the playoffs

They even touched on the ABA's Kentucky Colonels for a hot second!

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Will the Boston Celtics be ready for Game 3 with Tyrese Halliburton out for the Pacers?

Boston has a bad habit of playing down to teams with injured stars. Have they kicked it?

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Boston Celtics take down Indiana Pacers 126-110 in Game 2 of Eastern Conference finals

The win came with a huge postseason game for star Celtics forward Jaylen Brown.

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Will the injuries sustained in Game 2 affect the Boston Celtics and Indiana Pacers in Game 3?

Boston's frontcourt got thinner, but Indy may have lost their best player for Game 3.

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Celtics Lab 261: Breaking down Boston’s Game 2 win vs. the Pacers, what to expect in Game 3

With injuries mounting on both sides, how will Game 2's results impact the rest of the series for Boston?

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Previewing Game 2 of the Boston Celtics – Indiana Pacers Eastern Conference finals

Will the Celtics make the mistake of trying to run with the Pacers again, which almost cost them Game 1?

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