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The Latest Breaking News from EA SPORTS

After calling the next Battlefield "another tremendous live service," EA CEO threatens to put ads in AAA games

"Advertising has an opportunity to be a meaningful driver of growth for us"

GamesRadar

FAA to conduct new environmental review for SpaceX's Starship operations in Florida

The FAA announced May 10 that it will prepare an environmental impact statement for SpaceX's planned work with Starship at NASA's Kennedy Space Center in Florida.

Space

Brace yourself, EA is thinking real hard about inserting ads into its videogames

CEO Andrew Wilson was asked about in-game ads in a recent earnings call.

PC Gamer

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EA Sports College Football 25 cover: Here are the 6 stars on the deluxe edition

Michigan, Texas and Colorado get the main honors

USA Today Sports Media Group

It's not even been in Early Access a full week, but Hades 2 is already my GOTY until further notice

Opinion | Blood, darkness, and moonlight guide us all

GamesRadar

Former Dragon Age lead writer David Gaider pours scorn on EA's AI dreams: 'What they took as excitement was really a veiled wail of despair'

Gaider remembers how excited execs were for live service games like Anthem, and reckons they're just repeating a pattern.

PC Gamer

Farmers’ union lobbied to increase pesticide limit in UK drinking water

NFU’s director of strategy asked for review of EU-derived protections as part of post-Brexit loosening of rules

The Guardian - UK

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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO

EA is considering putting ads in AAA titles again but wants to do it thoughtfully this time.

Tom’s Hardware

Former Dragon Age writer thinks pressure will be on for Dreadwolf to release in 2024

The RPG sequel is reportedly on track to release before April 2025

GamesRadar

England’s rivers to remain in poor state as EU laws ignored post-Brexit, says watchdog

Government’s failure to match EU measures to improve condition of rivers, lakes and oceans called ‘deeply concerning’

The Guardian - UK

EA studios 'hunger' to start using generative AI 'as quickly as possible,' says CEO

EA wants to speed everything up to "entertain more people around the world on a global basis at a faster rate."

PC Gamer

Generative AI would help studios make games faster, says EA CEO - "there is a real hunger amongst our developers to get to this as quickly as possible"

Electronic Arts' CEO believes the use of advanced generative AI would make game development "more efficient".

TechRadar

EA CEO says they've learned 'valuable lessons', so the next Battlefield is going to be 'another tremendous live service'

Blame it on the Battlefield 2042 players who "made it clear that they wanted an even deeper experience."

PC Gamer

Indie devs react to Hades 2's stealth launch: "Good thing we picked a quiet news week to launch a video game"

"Can we collectively stop doing shadow drops for majorly anticipated games?"

GamesRadar

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PC Gamer

Activision Blizzard set to cough up $23.4M after losing a 9-year-long patent infringement battle, but claims 'We have never used the patented technologies at issue in our games'

It was first sued by tech incubator Acceleration Bay in 2015.

GamesRadar

EA boss doubles down on commitment to AI, believes "more than 50% of our development process" will be impacted

Andrew Wilson also expresses desire for AI to impact games in the same YouTube impacted film

GamesRadar

Dragon Age: Dreadwolf reportedly set to release before April 2025, but you'll see the RPG's gameplay this summer

Dreadwolf could finally be less than a year away from launch

Barchart

Stocks See Support on Lower Bond Yields and Strong Earnings

The S&P 500 Index ($SPX ) (SPY ) this morning is up +0.22%, the Dow Jones Industrials Index ($DOWI ) (DIA ) is up +0.26%, and the Nasdaq 100 Index ($IUXX ) (QQQ ) is up +0.14%. US stock indexes this morning are mildly higher, with the S&P 500 and...

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Barchart

Stock Index Futures Muted Ahead of More Fed Speak, Disney Earnings on Tap

June S&P 500 E-Mini futures (ESM24) are up +0.09%, and June Nasdaq 100 E-Mini futures (NQM24) are down -0.02% this morning after three major U.S. benchmark indices ended the regular session higher as recent U.S. jobs data and remarks from Federal Reserve officials buoyed rate-cut hopes while investors awaited further…

New Star Wars game just arrived on Xbox Game Pass Ultimate – what perfect timing

Jedi Survivor is a certified banger – and has been added to the subscription service

Tom’s Guide

Sony just made this big change to Helldivers 2 — and PC players aren't happy

On Steam, Sony announced that PC users will need to link their Steam account with a PSN account. It has not gone over well.

GamesRadar

This Mass Effect deal is so good that even its producer thought it was too good to be true

No, that really is the Legendary Edition for $6

Sports Illustrated

Announcers in ‘EA Sports College Football 25’ Will Depend on ‘Magnitude’ of the Game

Kirk Herbstreit and Chris Fowler won't be the only voices players hear during the game.

PS5 owners can claim EA Sports FC 24 for free next week

As the footy season comes to an end, PS Plus adds EA Sports FC 24 at no extra cost.

Evening Standard

PlayStation Plus Monthly games for May: FC 24, Ghostrunner 2, Tunic and more

Football, parkour, blasting and adventuring all feature in May’s PlayStation Plus games

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