The Latest Breaking News from Australian Wool Innovation

Farmers are boosting their profits and production – with nature’s help

Farming is a vital industry, contributing an estimated A$100 billion to the Australian economy this year alone.

The Conversation · Apr 5

Wool growers facing tough conditions ahead of levy vote

Current wool prices may not be high enough to sustain the industry in Australia, as producers go to the polls to set their levy for the next three years.

AAP · Sep 19, 2024

Australian Wool Innovation grabs attention with new international ad campaign

Footage of men and women covered in black oil, and emerging from a swimming pool, are part of a new international ad campaign to sell more wool. Will it work?

ABC News · Sep 5, 2022