The Latest Breaking News from Apple

A touchscreen MacBook could land next year, but I’m concerned about what that means for Apple.

The camera plateau suddenly makes sense.

Two of the best phones out there are now available to buy, so I'm putting the iPhone 17 Pro Max and Galaxy S25 Ultra to the test against one another to determine which is better.

The Lost Bus is incoming

When you hear a brand name like Apple, Amazon, or Hermès, it’s easy to think all the credit goes to the logo or the product you see. But behind every massively profitable brand are leaders, funders, and strategists who operate largely behind the curtain. Understanding who these hidden business titans…

Uh oh, people are finding that some new iPhone 17 colors pick up scratches more easily than others.

Sony’s head of cinema cameras reveals how his team marries art with technology when working on movies like Top Gun: Maverick, Avatar and F1.

People often counsel against dating a co-worker. But in a world where much of our lives occur behind phones and computers, where else are you supposed to meet people?

Apple's strategy is distinct from its Android counterparts, and this was on full view during the iPhone 17 event.