The Latest Breaking News from Abbatars

Holograms and AI can bring performers back from the dead – but will the fans keep buying it?

Fans can mourn the passing of music legends for years, the hits echoing long after the original voice is silenced. Little wonder, then, that recent advances in holographic technology and artificial intelligence have found a ready market for performances from beyond the grave.

The Conversation · Jun 1, 2023

ABBA's Björn shocks fans with meeting as Voyager welcomes millionth visitor

The lucky winner Josie Felix, 20, was treated to a surprise meet and greet with Ulvaeus today as the show – which sees digital versions of Abba’s members performing with a 10-piece live band – hit the million mark in just 11 months

Daily Mirror · Apr 17, 2023

I went to see ABBA Voyage and it was jaw-dropping

A once-in-a-lifetime experience from Eurovision's greatest ever export

Liverpool Echo · Mar 18, 2023