Zwift as a company has demonstrated over the years that the brand knows how to smooth pain points in user interactions. In a continued effort towards that, today Zwift announces a new product called Zwift Play. The hardware is only part of the announcement though.
At the heart of what Zwift is announcing is an acknowledgement that the interface has an issue. Right now, it's a hassle to interact with Zwift. You can use the companion app on a phone, you can reach over your bars for a keyboard, you can use the AppleTV remote, and some people have various wireless mouse and keyboard setups. None of the options are great though.
