Zuckerberg’s ‘Twitter killer’ Threads hits 70m sign-ups in two days

Mark Zuckerberg, chief executive of Threads and Meta, has said he wants to make ‘kindness’ a focus of the app’s appeal. Photograph: Pavlo Gonchar/Sopa Images/Shutterstock

Mark Zuckerberg’s “Twitter-killer” Threads has reached 70m sign-ups in less than 48 hours, as it more than doubled its growth from its first day on app stores.

The new microblogging platform was launched in 100 countries this week . It immediately accumulated significant numbers of users, hitting more than 30 million within its first 24 hours, apparently making it the fastest downloaded app ever. On Friday, however, Zuckerberg announced on his Threads account that the user total had more than doubled that figure.