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Zenger
Zenger
Technology
Ananya Gairola

Zuckerberg’s Threads Tangles With Slow Growth As Web Launch Falls Flat

Threads Jaap Arriens Meta Threads Twitter Inc. United States
The Meta Facebook Instagram Threads web application is seen in this illustration photo in Warsaw, Poland on 26 August, 2023. According to recent data, Meta's Threads' much-anticipated web launch last month did not result in a meaningful increase in its user base. JAAP ARRIENS/NURPHOTO/GETTY IMAGES

New data suggests that the highly-anticipated web launch of Meta’s Threads, which took place last month, has failed to generate significant growth in its user base. 

What Happened: The release of Threads’ web app was met with high expectations, as users had long been clamoring for a fully functional web version of the popular Twitter, now rebranded as X alternative. 

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