Multiple Reddit users report that Zotac has seemingly raised prices across the board for some of its best graphics cards. One Reddit user said on r/pcgaming that prices for various Zotac RTX 5090s jumped by at least $500, while one Redditor claimed on r/buildapcsales that the company increased MSRPs by $200 or more. We checked the pricing history of several Zotac GPUs on PC Part Picker and the Wayback Machine, and compared it with our GPU 2026 price tracker. Although we didn’t see the claimed $200 price jump on all graphics cards from the AIB partner, the company did increase the MSRP on several of its GPU models.
The company hasn’t released an official statement about the reported price increases, but it follows the trend of rising GPU costs driven by the ongoing memory shortage. We’ve started hearing reports of GPU rationing in Germany and Japan at the turn of the year, with stores not receiving deliveries of GPUs with 16GB of VRAM or more. So, it’s just natural for these graphics cards to become expensive, according to the law of supply and demand. More than that, there were even reports that Nvidia has ended its OPP pricing-support scheme, which allowed AIB partners to sell some graphics card models at MSRP, meaning the supply of these affordable options will likely dry up sooner rather than later.
