The GeForce RTX 5090 is one of the best graphics cards — and the hardest to find in stock, especially if you want a card at something close to MSRP. To add some salt to the wound, Zotac (via Reddit) has evidently raised the price of the brand's custom GeForce RTX 5090 graphics cards by up to 20%. The new pricing is reflected on Zotac's U.S. online store, which is conveniently under construction at the time of writing.
The Zotac Gaming GeForce RTX 5090 AMP Extreme Infinity is the company's flagship SKU, tailored for consumers seeking all the premium features of an RTX 5090. The graphics card initially entered the market at $2,499.99 but reached as high as $2,599.99 during its last stock availability. Zotac has now raised the price to $2,999.99, reflecting a substantial 20% increase from the original price.
The more affordable Zotac Gaming RTX 5090 Solid OC arrived with a $2,261.69 price tag, although it didn't take long for the graphics card to jump to $2,381.13. Zotac has set the new price at $2,699.99, a 19% increase.
The standard Zotac Gaming RTX 5090 was one of the few MSRP models on the market. While the graphics card is still listed on Zotac's website, it has reportedly been absent from the e-store. The non-OC version is still visible at some U.S. retailers, such as Newegg, but it's obviously out of stock — just like any other 5090 priced below $4,000. We can't verify if Zotac still offers this SKU, and if so whether it has also seen a price hike.
