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PC Gamer
PC Gamer
Jacob Fox

Zotac claims the 'very survival of graphics card manufacturers' is at risk thanks to the state of the market right now

Nvidia RTX 5090 Founders Edition graphics card on different backgrounds.

It can be easy for us consumers and PC gamers to think we're the only victims of the memory shortage and resultant high prices. But in fact plenty of companies are scrambling to pick up whatever scraps the AI industry leaves behind, too. If we need a clear reminder of this, Zotac Korea has just given us a warning about how serious the situation is for the company and graphics cards in general.

The company just announced on its website that "the current situation is extremely serious—serious enough to raise concerns about the very survival of graphics card manufacturers and distributors going forward." That's according to X user and tech talker harukaze5719's translation, which aligns pretty closely with Google's machine translation.

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