The annual Consumer Electronics Show (CES) has long been a platform for showcasing cutting-edge automotive technology, particularly in the realm of self-driving vehicles. However, CES 2024 seemed to lack the usual buzz and excitement, possibly due to recent consolidations within the industry.
Despite being more geared towards non-consumer products, CES has become the go-to event for companies specializing in LIDARs, imaging radars, and other sensing solutions. These booths hope to pique the interest of the relatively small number of attendees who are involved in developing advanced driver-assistance systems (ADAS) and self-driving technologies. Every year, new and improved LIDARs with enhanced specifications, smaller sizes, and lower costs are showcased. While a few companies have secured contracts for larger ADAS-equipped vehicles, most are primarily focused on selling their technology for consumer cars. The ambition remains to become the preferred LIDAR provider for successful self-driving car companies, even though Waymo, the current industry leader, produces its own in-house LIDAR.
