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Evening Standard
Evening Standard
Business
Vicky Shaw

Zoopla experiments with eye-tracking technology in Ruislip to test house hunter behaviour

Zoopla has been trialling state-of-the-art eye-tracking technology at a house in Ruislip to find out where house hunters focus their attention during a viewing.

The experiment involved five people wearing eye-tracking glasses from Tobii during house viewings in west London. Zoopla found that people spent just 34 seconds typically viewing a bedroom, and just over a minute in the kitchen.

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