Science and nutrition company Zoe is the brainchild of Professor Tim Spector, a medical doctor and professor of epidemiology at King’s College London, and the company’s CEO Jonathan Wolf. Created to track your health and improve your diet using a CGM (continuous glucose monitor) and the connected app, Zoe encourages healthier eating habits and supposedly, a longer life.
But as with any hi-tech health wearable, there’s a cost. The app requires a membership and though not extortionate, this fee can deter potential users. So, in a bid to make the technology more accessible to more people in the UK, Zoe has lowered its prices.
