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The Economic Times
The Economic Times
Akash Podishetti

Zerodha restarts referral programme; Nithin Kamath says over half of growth came through word of mouth

Discount brokerage Zerodha has restarted its referral programme after receiving regulatory clarity, with founder Nithin Kamath saying referrals and word-of-mouth recommendations have been among the biggest drivers of the company's growth since its early days.

In a post on X, Kamath said Zerodha had originally launched the referral programme when the company had little money to spend on advertising or customer acquisition.

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