Zero Motorcycles is considered by many as one of the pioneers in the electric mobility space. Established in a time when electric motorcycles were still very far from the mainstream, Zero Motorcycles was very much into e-mobility long before it was considered cool. These days, the brand shows no signs of slowing down.
At EICMA 2023, Zero rolled out a slew of updates to its models. This time around, the company has announced that it aims to run for the prestigious Maudes Trophy. The endurance ride is a rigorous 1,300-mile route that will test not only the dependability and performance of the motorcycles, but the resilience and grit of the riders piloting them. With a history spanning a century, the Maudes Trophy is awarded to motorcycle manufacturers who can complete the grueling route.
