Get all your news in one place.
100's of premium titles.
One app.
Start reading
RideApart
RideApart
Sport

Zero Motorcycles Embraces Direct-to-Consumer Sales For EV Dirt Bikes, And That's a Great Decision

If you ask literally anyone what the worst part of buying a new vehicle is, they'll all inevitably say, "The dealership." In recent years, that's only become a growing chorus thanks to Tesla's direct-to-consumer model, which many have enjoyed. It also doesn't help dealership likability when their own association is fighting tooth, nail, and with machetes, with states across the country to preserve the broken model they profit from. 

The reasons behind everyone's disdain for dealerships are too numerous to count, though the main contention is that dealerships are always trying to pull the wool over your eyes and lock you into some sort of conman-esque scam of a monthly payment. Basically, everyone believes dealership salesmen are dirty, rotten scoundrels. And my own experience would agree with that assessment, having not only dealt with them in buying my personal vehicles, but also having worked as a salesperson for exactly two months. 

I legit couldn't handle how shady everything was and bounced without telling a soul. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.