As bars across the country are tweak menus to include zero-waste cocktails, the bigger breweries and distilleries are also looking to rewrite their scripts.
World over, the spirits industry has set in motion, multi-pronged plans to address its soil, water, and energy footprints. As countries set ambitious targets to reduce greenhouse gas emissions, spirits manufacturers across India such as Bacardi, Bira91, Pernod Ricard, Piccadily Distilleries, and Anheuser Busch InBev, have begun to step back and analyse ways in which they can reach carbon neutrality, by the halfway mark of the decade.
All for green packaging
For its 2022 The Macallan Harmony Collection, popular scotch brand Macallan used hybrid packaging created by paper expert Michele Posocco. With paper sourced from Italian paper mill Favini, the collection came with a presentation box that incorporated repurposed coffee bean husks and cocoa waste, into its circular packaging.
In 2022, Pernod Ricard India launched #OneForOurPlanet campaign to ensure the company does away with mono-cartons from its packaging by this year. With this initiative, the company would reduce its carbon emissions every year by 7310 tonnes, saving 2.5 lakh trees, and reducing waste-to-land fill by 18745 tonnes.
