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The Conversation
The Conversation
Ann-Marie Kennedy, Professor or Marketing, Business School, University of Canterbury

Zero-alcohol drinks are rising in popularity. What do young people think about them?

NurPhoto/Getty Images

Over the past decade, zero-alcohol drinks have gone from a relatively niche product to a staple of our supermarket aisles, bottle stores and pubs.

Their rising appeal in New Zealand and around the world isn’t difficult to understand. Patrons can enjoy the closest thing there is to beer or wine, but without the alcohol, they don’t need to worry about taxi fares or hangovers.

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