I knew Zendaya and On were up to something on March 31, when Law Roach posted a close-up of Z in never-before-seen sneakers on Instagram. What I didn't know was that she actually co-designed the kicks with On as part of their first full-blown collaborative collection.
A week after the mysterious sneak peek, On dropped its latest campaign starring Zendaya (she's been a face of the brand since June 2024). In it, she wears retro sportif styles she helped create—her first apparel assortment as part of her ongoing partnership with the activewear brand—which she described in a statement as "pieces that feel versatile and easy to wear." There's also the Cloudnova Moon, On's take on the ballet sneaker trend and the third shoe Zendaya and Roach have worked on with On, joining last year's Cloudzone Moon and the Cloudzone Tilt.
