Zara Larsson is bringing her Midnight Sun era into the celebrity wellness space with a new collaboration with Erewhon, introducing a signature smoothie inspired by her music. The Swedish pop star's partnership with the Los Angeles-based luxury grocery market taps into the growing trend of celebrity-branded wellness drinks, which have become popular fixtures in the intersection of beauty, lifestyle and entertainment. Proceeds from the collaboration will support the Malala Fund, adding a charitable component to the launch.
Erewhon has become a recognizable name in celebrity wellness culture, with its premium smoothies attracting attention from fans interested in the routines and lifestyle choices associated with their favorite stars. By partnering with the retailer, Larsson extends the visual and cultural identity of Midnight Sun beyond music, bringing the project into a lifestyle space where food, beauty and celebrity branding increasingly overlap.
Zara Larsson partners with Erewhon to drop the “Midnight Sun” smoothie.
— Pop Crave (@PopCrave) October 8, 2026
Proceeds will support the Malala Fund. pic.twitter.com/4OGtDQW1v8
