Dominic “Yungblud” Harrison gives a good interview. He talks passionately about hot-button issues: gender fluidity, transgender rights, mental health. He peppers his conversation with attention-grabbing, self-aggrandising soundbites: “I’m everything that people hate.” “I’m more of a preacher than I am a musician.” “I am a vehicle for other people’s expression.” He admonishes “BBC Radio 6 Music dads” and hymns his fans as “an army based on a foundation of truth and need and trauma”. Among his most striking pronouncements was something he said to the Guardian in 2020: “If you know Yungblud” – Harrison has a habit of referring to his onstage persona in the third person – “the music is secondary.”
