
From cryptocurrencies to Hermès Birkin bags, Gen Z investors are on the hunt for unconventional assets that double as status symbols—and sometimes even careers. For Logan Paul, one of those bets came in the form of a single Pokémon card.
The YouTuber turned social media mogul and entrepreneur turned heads in 2022 when he paid $5.3 million for a single Pokémon card—an ultrarare Pikachu Illustrator—making it the most expensive ever sold at a private sale.