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PC Gamer
PC Gamer
Andy Chalk

YouTube will no longer demonetize videos with 'strong profanity' in the first 7 seconds, but you'll still need to 'choose your f**ks carefully'

BERLIN, GERMANY - NOVEMBER 28: (EDITORS NOTE: Image contains profanity.) Badmomzjay attends the YouTube Music Awards Dinner at Restaurant Grill Royal on November 28, 2023 in Berlin, Germany. (Photo by Tristar Media/Getty Images).

Back in 2022, YouTube introduced new rules for creators on its platform that demonetized videos containing "strong profanity" profanity in the first seven seconds. The results were not great: Unclear policies and uneven enforcement left more than a few YouTubers up in arms over the potential threat to their livelihoods.

Several months later, YouTube eased up a little bit, saying videos containing "moderate profanity" would be eligible for full monetization while those using "stronger profanity" in the first seven seconds or "repeatedly throughout the majority of the video" would be eligible to run "limited ads." Better, yes, but by much, and still unnecessarily vague and confusing.

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