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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

YouTube Touts High-Profile Ad Formats Ahead of Super Bowl

YouTube logo on phone screen.

The Super Bowl is not just a big moment for television. With the big game approaching YouTube has a few new tricks in its playbook for advertisers to engage its millions of viewers.

YouTube is offering First Position Moments, which ensure that a brand’s ad is the first one seen when audiences watch the platform at the times most relevant to its business.

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