For the first time, this year’s Super Bowl will take place in Las Vegas. And NFL commissioner Roger Goodell is aware that a gambling mecca and pro sports teams could be a dangerous mixture: he issued a memo in the run-up to Sunday’s game, reminding team personnel they should not even walk into a sportsbook, let alone place a bet on the game.
For the general public it’s a very different story. The clash between the Kansas City Chiefs and the San Francisco 49ers is expected to be the biggest single-game betting event in US history. The American Gaming Association (AGA) expects 26% of US adults will bet on the game for a combined total of $23bn. That’s no surprise given the magnitude of the occasion and the explosive growth of the sector since a 2018 US supreme court ruling cleared the path for regulated sports gambling beyond Nevada.
