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Gemma Jones

YouTube to rival Netflix, Amazon Prime and Disney with new 'Primetime' feature

Disney Netflix Amazon Amazon Prime Primetime United States

YouTube is rolling out a new feature called 'Primetime Channels'.

The new feature, which is currently being trialled in the US, will feature over 30 channels that the users can buy. The episodes and movies on Primetime Channels will also include trailers, behind-the-scenes material, and cast interviews.

YouTube recommendations will now include feature shows from 'Primetime Channels', providing the users with a customised selection of content that matches all of their interests. Google will be rivalling the likes of Netflix, Amazon Prime and Disney+ as the new features take shape.

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