YouTube is rolling out a new feature called 'Primetime Channels'.
The new feature, which is currently being trialled in the US, will feature over 30 channels that the users can buy. The episodes and movies on Primetime Channels will also include trailers, behind-the-scenes material, and cast interviews.
YouTube recommendations will now include feature shows from 'Primetime Channels', providing the users with a customised selection of content that matches all of their interests. Google will be rivalling the likes of Netflix, Amazon Prime and Disney+ as the new features take shape.
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In a blog post, YouTube bosses said: "Primetime Channels adds even more content that you just can't miss to our collection of thousands of movies and shows available for rent or purchase, or for free. We'll continue working with our partners to bring even more content options to Primetime Channels, build new unique features that only YouTube can deliver and expand to our international users."
The business also stated that it intends to collaborate with additional partners to offer more content possibilities. While the Primetime features are only currently available in the US, it is anticipated that this service will soon be made available to consumers from other countries as well.
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