During the first business hours on the first day of May, YouTube gathered a group of fat-pocketed advertising partners to Google’s Pier 57—the company’s 320,000-square foot event and office space that juts into the Hudson River—to woo them with spicy new ad offerings and innovations.
Guests were treated to mini cups of overnight oats, truffle chicken sausage and kale smoothies. But the real bait that YouTube dangled in front of this audience was spelled out in big, bold letters on signs and in videos everywhere you looked: Gen Z.
