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TechRadar
Allisa James

YouTube's test run of the 'three strikes you're out' policy against ad blockers seems like a bit much

Google Play Store Reddit
Finger touches the Youtube application on smartphone screen on red background

Back in May 2023, it was reported that Google had been testing out an anti ad-block experiment for YouTube, one that involved a pop-up stating that ad-blockers are no longer allowed on the website. Following that, you were prevented from using the site unless you disabled the ad-blocker or subscribed to YouTube Premium.

Now the tech giant is reportedly becoming more aggressive in its war against ad-blockers, with a new ‘three strike’ system. Reddit user Reddit_n_Me first spotted this popup, which includes three numbered boxes along with the message “video player will be blocked after 3 videos.” 

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